This is James Lileks, talking about the Smuckers slogan:

This brand of all natural PB is made by Smuckers. (Always wondered if they really knew how odd their ad campaign sounds: With a name like Smuckers, it has to be good. By this logic, Dodgammed Sassmole Skithead Futtersmuckers would taste even better.)

That's some funny shit, yo. I laughed out loud when I read it.

You should check out his site for the old pictures of buildings, ads and food. Hours of entertainment, I tell you.

Someone at one of the Minneapolis alternative weeklies called Lileks a "nostalgia monkey." If he is, he's a nostalgia monkey in the best possible way.